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(for any who don't know, USP - Unique Selling Point) At the risk of, um, blowing my own trumpet (an expression that isn't terribly appropriate for a violin shop!), no-one else does customer service like I do.  I have just been reminded of this today.  One return I am not required in law to accept at all (customer damage), one I am obliged to accept but not to pay for (buyer error) but am paying for anyway, and one favour offered to someone who phoned me, a favour I did not need to offer and that made me no money...

Stock is expected here before the end of May.  Also it is just possible that any fairly standard items can still be added to the order if you order right now. Unallocated, and therefore available to order from what will be arriving, are SMALL numbers of 4/4 Gems 2s and Gamas, 3/4 Gems 1s and 2s and Genial 1s, and 1/2 Gems 2s and Genial 1s.  SMALL numbers.  The 4/4 Genial 1s have already sold out. This will be updated as items are sold out.  If you want it, order it.  The next order after this one will be at...

A Facebook flashback to last year, where I announced that I had found a Primavera 100 cello on Amazon (new, sold by Amazon) for little more than a third of the trade price, popped into my feed this morning.  Unsurprisingly, I bought it.  In fact I had a few buys like that last year but that one was by far the best.  There was another as good but that never ever arrived, it got lost by the courier (you would think a cello is too big to lose, apparently not) and since the courier had no interest at all in...

Pre-ordered items (you know who you are) have been ordered but as yet I have no dispatch date.  As I keep emphasising, Gliga are now making almost everything to order and retailers simply wait in the queue. The "spare" (unallocated) items, as at May 12th, include SMALL numbers of 4/4 Gems 2s, Gamas and Genial 1s, 3/4 Gems 1s and 2s and Genial 1s, and 1/2 Gems 2s and Genial 1s.  SMALL numbers.  Mainly ones and twos.  I am a very small business and there is a serious limit to my stock buying capabilities.   If you want one of these...

Think about online buying in general.  Your order arrives, everything is as you expected, why on earth would you leave a review?  I don't review Tesco's home delivery every week! Now suppose something goes badly wrong.  You can't wait to get onto Facebook and tell them what you think.  And, surprise surprise, most of the customer comments there are from people who have had things go wrong.  Of course, because you don't leave a review every time something goes right. If something goes really badly wrong, you might even seek out online review sites and tell people there what you...